Michel Laroche

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Michel Laroche, Chankon Kim, Lianxi Zhou · Journal of Business Research · 1996 · 634 citations

Business, Marketing, Marketing Management +13

Interleukin-1?, interleukin-1 receptor antagonist, interleukin-4, and interleukin-10 gene polymorphisms: Relationship to occurrence and severity of rheumatoid arthritis

Alain Cantagrel, Patrick Loubet-Lescouli�, Fathi Nourhashemi et al. · Arthritis & Rheumatism · 1999 · 265 citations

Life Sciences, Genetics, Immunology +17

2014 update of recommendations on the prevention and treatment of glucocorticoid-induced osteoporosis

Karine Briot, Bernard Cortet, Christian Roux et al. · Joint Bone Spine · 2014 · 135 citations

Medicine, Endocrinology, Orthopedic Surgery +10

Is Camptocormia a Primary Muscular Disease?

Michel Laroche, Marie‐Bernadette Delisle, R. Aziza et al. · Spine · 1995 · 110 citations

Medicine, Orthopaedic Surgery, Orthopedic Surgery +17

The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior

Lefa Teng, Michel Laroche, Huihuang Zhu · Journal of Consumer Marketing · 2007 · 97 citations

Business, Marketing, Marketing Management +15