Concepedia
Statistics
Publications
2
Citations
174
H-Index
Active since
2007
Affiliations
University of Guelph(Current)
Sun Yat-sen University
Huihuang Zhu is an author at University of Guelph specializing in consumer behavior, marketing management, and marketing.
Publications per year
2007–2014
The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior
Lefa Teng, Michel Laroche, Huihuang Zhu · Journal of Consumer Marketing · 2007 · 97 citations
Business, Marketing, Marketing Management +15
Anticipating regret and consumers' preferences for counterfeit luxury products
Jie Chen, Lefa Teng, Shi‐Xiong Liu et al. · Journal of Business Research · 2014 · 77 citations
Social Sciences, Marketing, Marketing Management +12
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