Concepedia

Andina Dwijayanti

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Publications

4

Citations

72

H-Index

4

Active since

2022

Affiliations

Bandung Institute of Technology(Current)

Andina Dwijayanti is an author at Bandung Institute of Technology specializing in management, interactive marketing, and communication.

Top concepts

ManagementMarketingCommunicationDigital MarketingMarketing StrategyInteractive MarketingArtsBusinessSocial MediaMedia Marketing

Publications per year

2022–2023

4

Publications

4

Efektivitas Penggunaan Media Sosial Sebagai Sarana Promosi dan Pemasaran pada UMKM Sablon Anggi Screen di Era Digital

Andina Dwijayanti, Rita Komalasari, Budi Harto et al. · IKRA-ITH ABDIMAS · 2022 · 29 citations · Full text

Digital Marketing, Emerging Media, Online Communication +24

Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung

Budi Harto, Panji Pramuditha, Arief Yanto Rukmana et al. · KOMVERSAL · 2023 · 18 citations · Full text

Small Business Marketing, Social Media, Content Marketing +14

Penerapan Model Maturitas Digital Pada Kinerja Startup

Novianti Indah Putri, Iswanto Iswanto, Andina Dwijayanti et al. · TEMATIK · 2022 · 13 citations · Full text

Digital Business, Engineering, Business Intelligence +17

Transformasi Bisnis UMKM Sanfresh Melalui Digitalisasi Bisnis Pasca Covid 19

Budi Harto, Teti Sumarni, Andina Dwijayanti et al. · IKRA-ITH ABDIMAS · 2022 · 12 citations · Full text

A A Service, Customer Satisfaction, Business Intelligence +16

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