Arief Yanto Rukmana

Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction

Ilham Ilham, Warkianto Widjaja, I Nyoman Tri Sutaguna et al. · CEMERLANG Jurnal Manajemen dan Ekonomi Bisnis · 2023 · 45 citations · Full text

Business, Marketing, Marketing Management +14

Entrepreneurial Ecosystem: Interaction between Government Policy, Funding and Networks (Study on Entrepreneurship in West Java)

Egidius Fkun, Muhammad Yusuf, Arief Yanto Rukmana et al. · Jurnal Ekonomi dan Kewirausahaan West Science · 2023 · 39 citations · Full text

Business, Entrepreneurship, Public Policy +16

The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia

Erwin Erwin, Siska Jeanete Saununu, Arief Yanto Rukmana · West Science Interdisciplinary Studies · 2023 · 39 citations · Full text

Social Sciences, Communication, Marketing +15

Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat

Frans Sudirjo, Arief Yanto Rukmana, Hilarius Wandan et al. · Jurnal Bisnisman Riset Bisnis dan Manajemen · 2023 · 20 citations · Full text

Business, Marketing, Marketing Management +8

Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung

Budi Harto, Panji Pramuditha, Arief Yanto Rukmana et al. · KOMVERSAL · 2023 · 18 citations · Full text

Management, Marketing, Marketing Management +11