Frans Sudirjo

Marketing Strategy in Improving Product Competitiveness in the Global Market

Frans Sudirjo · Journal of Contemporary Administration and Management (ADMAN) · 2023 · 84 citations · Full text

Application of ChatGPT in Improving Customer Sentiment Analysis for Businesses

Frans Sudirjo, Karno Diantoro, Jassim Ahmad Al-Gasawneh et al. · Jurnal Teknologi Dan Sistem Informasi Bisnis · 2023 · 83 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +19

THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE

Frans Sudirjo, Luckhy Natalia Anastasye Lotte, I Nyoman Tri Sutaguna et al. · Profit Jurnal Manajemen Bisnis dan Akuntansi · 2023 · 46 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +17

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND E-SERVICE QUALITY ON BUYING DECISIONS IN ELECTRONIC COMMERCE

Frans Sudirjo, Ratnawati Ratnawati, Rini Hadiyati et al. · Journal of Management and Creative Business · 2023 · 44 citations · Full text

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

Application of The User Centered Design Method To Evaluate The Relationship Between User Experience, User Interface and Customer Satisfaction on Banking Mobile Application

Frans Sudirjo, Dominica Maria Ratna Tungga Dewa, Lucky Indra Kesuma et al. · Jurnal Informasi dan Teknologi · 2024 · 24 citations · Full text

Customer Experience, Customer Satisfaction, Engineering +20