Concepedia
Statistics
Publications
7
Citations
462
H-Index
Active since
2000
Affiliations
University of Roehampton(Current)
University of Reading
Oxford Brookes University
Brunel University of London
Haytham Siala is an author at University of Roehampton specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer BehaviorConsumer ResearchBrand StrategyBrand ManagementArtsTrustDesign
Publications per year
2000–2019
A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
Sertaç Çifci, Yüksel Ekinci, Georgina Whyatt et al. · Journal of Business Research · 2016 · 197 citations · Full text
Brand Equity, Management, Business +11
Religious influences on consumers' high-involvement purchasing decisions
Haytham Siala · Journal of Services Marketing · 2013 · 89 citations
Consumer Uncertainty, Consumer Study, Consumer Research +17
The impact of religious affiliation on trust in the context of electronic commerce
Haytham Siala, Robert M. O’Keefe, Kate Hone · Interacting with Computers · 2003 · 59 citations
Trust Metric, Trusted System, Digital Marketing +13
It's All in the Game: A 3D Learning Model for Business Ethics
Suzy Jagger, Haytham Siala, Diane Sloan · Journal of Business Ethics · 2015 · 40 citations
Learning Model, Design, Management +6
From the User Interface to the Consumer Interface
Melissa Cole, Robert M. O’Keefe, Haytham Siala · Information Systems Frontiers · 2000 · 27 citations
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