Concepedia

Ceeba Parveen

CP

4

Publications

139

Citations

4

H-Index

2010

Active since

Affiliations

University of Lucknow(Current)

Indian Institute of Management Rohtak

Ceeba Parveen is an author at University of Lucknow specializing in marketing, consumer research, and culture.

Top concepts

MarketingConsumer ResearchCultureFashionManagementSocial SciencesGenderBody ImageSocial IdentityConsumer Culture

Publications per year

2010–2012

4

Publications

4

Influence of collective self esteem on fashion clothing involvement among Indian women

Arpita Khare, Ankita Mishra, Ceeba Parveen · Journal of Fashion Marketing and Management · 2012 · 59 citations

Social Psychology, Brand Strategy, Consumer Research +28

Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers

Arpita Khare, Ankita Mishra, Ceeba Parveen et al. · Journal of Targeting Measurement and Analysis for Marketing · 2011 · 32 citations · Full text

Consumer Study, Social Psychology, Consumer Research +16

Retailer behavior as determinant of service quality in Indian retailing

Arpita Khare, Ceeba Parveen, Reena Rai · Journal of Retail & Leisure Property · 2010 · 28 citations · Full text

Customer Satisfaction, Service Quality, Service Research +8

Influence of normative and informative values on fashion clothing involvement of Indian women

Arpita Khare, Ceeba Parveen, Ankita Mishra · Journal of Customer Behaviour · 2012 · 20 citations

Culture, Material Culture, Indian Women +12

Rows per page

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