Concepedia

Ankita Mishra

AM

6

Publications

174

Citations

6

H-Index

2011

Active since

Affiliations

Indian Institute of Management Rohtak(Current)

Ankita Mishra is an author at Indian Institute of Management Rohtak specializing in social sciences, management, and culture.

Top concepts

Social SciencesCultureFashionMarketingManagementConsumer ResearchGenderBody ImageSocial IdentityConsumer Culture

Publications per year

2011–2023

6

Publications

6

Influence of collective self esteem on fashion clothing involvement among Indian women

Arpita Khare, Ankita Mishra, Ceeba Parveen · Journal of Fashion Marketing and Management · 2012 · 59 citations

Social Psychology, Brand Strategy, Consumer Research +28

Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers

Arpita Khare, Ankita Mishra, Ceeba Parveen et al. · Journal of Targeting Measurement and Analysis for Marketing · 2011 · 32 citations · Full text

Consumer Study, Social Psychology, Consumer Research +16

Effect of emotional intelligence and cognitive flexibility on entrepreneurial intention: mediating role of entrepreneurial self-efficacy

Ankita Mishra, Parwinder Singh · Journal of Entrepreneurship in Emerging Economies · 2022 · 24 citations

Educational Psychology, Entrepreneurial Motivation, Entrepreneurship +16

Indian customers' attitude towards trust and convenience dimensions of internet banking

Arpita Khare, Ankita Mishra, Anurag Bhadur Singh · International Journal of Services and Operations Management · 2012 · 21 citations

Influence of normative and informative values on fashion clothing involvement of Indian women

Arpita Khare, Ceeba Parveen, Ankita Mishra · Journal of Customer Behaviour · 2012 · 20 citations

Culture, Material Culture, Indian Women +12

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