Justin Beneke

The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise

Justin Beneke, Ryan Flynn, Tamsin Greig et al. · Journal of Product & Brand Management · 2013 · 258 citations

Business, Marketing, Marketing Management +17

The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa

Justin Beneke, Simona de Sousa, Marcelle Mbuyu et al. · The International Review of Retail Distribution and Consumer Research · 2015 · 107 citations

Business, Marketing, Marketing Management +17

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Justin Beneke, Stephen Carter · Journal of Retailing and Consumer Services · 2015 · 94 citations

Business, Marketing, Marketing Management +17

The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa

Justin Beneke, A.E. Greene, Inge Lok et al. · Journal of Product & Brand Management · 2012 · 93 citations

Business, Marketing, Marketing Management +13

Consumer perceptions of private label brands within the retail grocery sector of South Africa

Justin Beneke · Open University of Cape Town (University of Cape Town) · 2010 · 76 citations · Full text

Business, Marketing, Marketing Management +17