Statistics
Publications
1
Citations
107
H-Index
1
Active since
2015
Affiliations
University of Cape Town(Current)
Marcelle Mbuyu is an author at University of Cape Town specializing in brand management, product involvement, and purchase intention analysis.
Publications per year
2015–2015
1
1
Justin Beneke, Simona de Sousa, Marcelle Mbuyu et al. · The International Review of Retail Distribution and Consumer Research · 2015 · 107 citations
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