Concepedia

Simona de Sousa

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Publications

1

Citations

107

H-Index

1

Active since

2015

Affiliations

University of Cape Town(Current)

Simona de Sousa is an author at University of Cape Town specializing in source credibility effects, purchase intention effects, and brand equity.

Publications per year

2015–2015

1

Publications

1

The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa

Justin Beneke, Simona de Sousa, Marcelle Mbuyu et al. · The International Review of Retail Distribution and Consumer Research · 2015 · 107 citations

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