Concepedia

Vien Ky Nguyen

VK

Statistics

Publications

2

Citations

69

H-Index

2

Active since

2020

Affiliations

University of Da Nang(Current)

Vien Ky Nguyen is an author at University of Da Nang specializing in marketing, customer satisfaction, and brand equity.

ORCID

Publications per year

2020–2024

2

Publications

2

Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam

Phuong Thi Kim Tran, Vien Ky Nguyen, Tran Trung Vinh · Journal of Product & Brand Management · 2020 · 55 citations

, , +15

The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model

Nhi Thao Ho-Mai, Tran Trung Vinh, Vien Ky Nguyen et al. · Journal of Research in Interactive Marketing · 2024 · 14 citations

, , +15

1–2 of 2