Simone M. de Droog

Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

Simone M. de Droog, Patti M. Valkenburg, Moniek Buijzen · Journal of Health Communication · 2010 · 106 citations

Consumer Study, Consumer Research, Consumer Attitude +20

Enhancing children’s vegetable consumption using vegetable-promoting picture books. The impact of interactive shared reading and character–product congruence

Simone M. de Droog, Moniek Buijzen, Patti M. Valkenburg · Appetite · 2013 · 79 citations · Full text

Food Choice, Nutrition, Child Literacy +11

Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods

Simone M. de Droog, Moniek Buijzen, Patti M. Valkenburg · Journal of Health Communication · 2012 · 46 citations · Full text

Nutrition, Consumer Research, Cognition +27

Promoting toddlers’ vegetable consumption through interactive reading and puppetry

Simone M. de Droog, Roselinde van Nee, Mieke Govers et al. · Appetite · 2017 · 29 citations · Full text

Child Literacy, Early Childhood Development, Early Childhood Literacy +6

Design Specifications for a Social Robot Math Tutor

Mike E.U. Ligthart, Simone M. de Droog, Marianne Bossema et al. · 2023 · 14 citations · Full text