Emiliano Acquila-Natale

What makes fashion consumers “click”? Generation of eWoM engagement in social media

Artha Sejati Ananda, Ángel Hernández-García, Emiliano Acquila-Natale et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 106 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +24

The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

Santiago Iglesías-Pradas, Emiliano Acquila-Natale · Journal of theoretical and applied electronic commerce research · 2023 · 42 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

Do or Die? The Effects of COVID-19 on Channel Integration and Digital Transformation of Large Clothing and Apparel Retailers in Spain

Emiliano Acquila-Natale, Julián Chaparro-Peláez, Laura Del-Río-Carazo et al. · Journal of theoretical and applied electronic commerce research · 2022 · 41 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +23

The Digital Transformation of the Retail Electricity Market in Spain

Julián Chaparro-Peláez, Emiliano Acquila-Natale, Ángel Hernández-García et al. · Energies · 2020 · 39 citations · Full text

Digital Business, Digital Marketing, Mystery Shopper Technique +19

How to measure quality in multi-channel retailing and not die trying

Emiliano Acquila-Natale, Santiago Iglesías-Pradas · Journal of Business Research · 2019 · 38 citations · Full text