Artha Sejati Ananda

What makes fashion consumers “click”? Generation of eWoM engagement in social media

Artha Sejati Ananda, Ángel Hernández-García, Emiliano Acquila-Natale et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 106 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +24

N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti · Journal of Innovation & Knowledge · 2016 · 90 citations · Full text

SME fashion brands and social media marketing: from strategies to actions

Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti · International Journal of Web Based Communities · 2017 · 26 citations

Customer Satisfaction, Digital Marketing, Media Innovation +21

‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention

Artha Sejati Ananda, Hanny Hanny, Ángel Hernández-García et al. · Journal of theoretical and applied electronic commerce research · 2023 · 22 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

SME fashion brands and social media marketing: From strategies to actions

Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti · International Journal of Web Based Communities · 2017 · 19 citations

Customer Satisfaction, Digital Marketing, Media Innovation +21