Statistics
Publications
3
Citations
616
H-Index
3
Active since
1990
Affiliations
Jones College(Current)
Yoshi Sugita is an author at Jones College specializing in business, brand associations, and consumer theory.
Publications per year
1990–1990
3
3
A Price Expectations Model of Customer Brand Choice
Manohar U. Kalwani, Chi Kin Yim, Juhani Rinne et al. · Journal of Marketing Research · 1990 · 412 citations
A Price Expectations Model of Customer Brand Choice
Manohar U. Kalwani, Chi Kin Yim, Juhani Rinne et al. · Journal of Marketing Research · 1990 · 172 citations
1–3 of 3