Annarita Colamatteo

Statistics

Publications

Citations

108

H-Index

Active since

2020

Affiliations

Università degli studi di Cassino e del Lazio Meridionale(Current)

Università degli Studi eCampus

University of Verona

University of Urbino

Annarita Colamatteo is an author at Università degli studi di Cassino e del Lazio Meridionale specializing in marketing, business, and marketing management.

ORCID

Publications per year

2020–2025

Publications

How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities

Roberto Bruni, Annarita Colamatteo, Dušan Mladenović · Electronic Commerce Research · 2023 · 26 citations

Business, Marketing, Marketing Management +16

Factors affecting the purchase of private label food products

Marcello Sansone, Fabio Musso, Annarita Colamatteo et al. · British Food Journal · 2020 · 21 citations · Full text

Business, Marketing, Marketing Management +17

Analysis of factors affecting the purchase of private label products by different age consumers

Fabio Musso, Annarita Colamatteo, Laura Bravi et al. · British Food Journal · 2022 · 18 citations · Full text

Business, Marketing, Marketing Management +17

Near-shoring versus far-shoring: effects on customer perceived quality and purchase intention

Annarita Colamatteo, Fabio Cassia, Marcello Sansone · The TQM Journal · 2021 · 16 citations

Business, Marketing, Marketing Management +16

Unveiling user intentions: an integrated analysis of hedonic motivation and service quality in e-grocery technology acceptance

Maria Anna Pagnanelli, Annarita Colamatteo, Fabio Cassia et al. · International Journal of Quality & Reliability Management · 2025 · 15 citations

Business, Information Systems, Marketing +17

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