Concepedia
Statistics
Publications
3
Citations
117
H-Index
Active since
2021
Affiliations
University of Graz(Current)
Imperial College London
Xiaochi Sun is an author at University of Graz specializing in business, customer engagement, and consumer behavior.
Publications per year
2021–2022
Does educating customers create positive word of mouth?
Xiaochi Sun, Thomas Foscht, Andreas B. Eisingerich · Journal of Retailing and Consumer Services · 2021 · 75 citations · Full text
Business, Marketing, Marketing Management +17
Why do customers want to learn? Antecedents and outcomes of customer learning
Xiaochi Sun, Andreas B. Eisingerich, Thomas Foscht et al. · European Journal of Marketing · 2022 · 28 citations
Business, Marketing, Consumer Behavior +6
“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors
Xiaochi Sun, Thomas Foscht, René Hubert Kerschbaumer et al. · Journal of Consumer Behaviour · 2022 · 14 citations
Business, Marketing, Marketing Management +14
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