Concepedia

René Hubert Kerschbaumer

RH

Statistics

Publications

2

Citations

37

H-Index

2

Active since

2022

Affiliations

University of Graz(Current)

Imperial College London

René Hubert Kerschbaumer is an author at University of Graz specializing in business, consumer behavior, and marketing management.

ORCID

Publications per year

2022–2022

2

Publications

2

Subscription commerce: an attachment theory perspective

René Hubert Kerschbaumer, Daniel Kreimer, Thomas Foscht et al. · The International Review of Retail Distribution and Consumer Research · 2022 · 23 citations

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“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors

Xiaochi Sun, Thomas Foscht, René Hubert Kerschbaumer et al. · Journal of Consumer Behaviour · 2022 · 14 citations

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