Concepedia

Rana Muhammad Ayyub

RM

Statistics

Publications

9

Citations

366

H-Index

9

Active since

2013

Affiliations

University of Veterinary and Animal Sciences(Current)

University of Hull

Dongbei University of Finance and Economics

Rana Muhammad Ayyub is an author at University of Veterinary and Animal Sciences specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

2013–2020

9

Publications

9

Exploring perceptions of non-Muslims towards Halal foods in UK

Rana Muhammad Ayyub · British Food Journal · 2015 · 87 citations

, , +20

HRM practices and faculty’s knowledge sharing behavior: mediation of affective commitment and affect-based trust

Ayesha Naeem, Neelam Hanan Mirza, Rana Muhammad Ayyub et al. · Studies in Higher Education · 2017 · 70 citations

Systematic literature review of halal food consumption-qualitative research era 1990-2017

Saira Naeem, Rana Muhammad Ayyub, Irfan Ishaq et al. · Journal of Islamic marketing · 2019 · 54 citations

, , +23

Determinants of intention to use Islamic banking

Samia Ayyub, Xuhui Wang, Muhammad Asif et al. · International Journal of Islamic and Middle Eastern Finance and Management · 2019 · 45 citations

, , +16

An empirical investigation of ethnic food consumption

Rana Muhammad Ayyub · British Food Journal · 2015 · 37 citations

, , +26

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