Concepedia
Statistics
Publications
4
Citations
491
H-Index
Active since
2017
Affiliations
University of Veterinary and Animal Sciences(Current)
Dongbei University of Finance and Economics
Samia Ayyub is an author at University of Veterinary and Animal Sciences specializing in management, consumer behavior, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchFood ChoiceFood ConsumptionHealthBusinessFood MarketingAgricultural Economics
Publications per year
2017–2021
Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis
Muhammad Asif, Xuhui Wang, Alireza Nasiri et al. · Food Quality and Preference · 2017 · 388 citations
Food Choice, Nutrition, Food Marketing +11
Determinants of intention to use Islamic banking
Samia Ayyub, Xuhui Wang, Muhammad Asif et al. · International Journal of Islamic and Middle Eastern Finance and Management · 2019 · 45 citations
Customer Satisfaction, Consumer Research, Islamic Banking +16
Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits
Samia Ayyub, Xuhui Wang, Muhammad Asif et al. · Sustainability · 2018 · 37 citations · Full text
Mediating Role, Behavioral Decision Making, Structured Questionnaire +22
Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust
Samia Ayyub, Muhammad Asif, Muhammad Nawaz · SAGE Open · 2021 · 21 citations · Full text
Mediating Role, Structured Questionnaire, Agricultural Economics +17
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