Concepedia

Vishwas Maheshwari

VM

Statistics

Publications

9

Citations

356

H-Index

9

Active since

2001

Affiliations

University of Staffordshire(Current)

Universidade de São Paulo

Leeds Beckett University

Universidade de Ribeirão Preto

University of Mauritius

Vishwas Maheshwari is an author at University of Staffordshire specializing in management, marketing, and brand building.

Top concepts

MarketingManagementBrandingBrand ManagementBrand DevelopmentCultureBusinessBrand StrategyPsychologyEngineering

Publications per year

2001–2021

9

Publications

9

Place branding's role in sustainable development

Vishwas Maheshwari, Ian Vandewalle, David Bamber · Journal of Place Management and Development · 2011 · 101 citations · Full text

Sustainable Development, Brand Strategy, Sustainable Design +20

Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management

Vishwas Maheshwari, Priya Gunesh, George Lodorfos et al. · International journal of organizational analysis · 2017 · 92 citations · Full text

Business Culture, Human Resource Function, International Human Resource Management +21

Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs

Vishwas Maheshwari, George Lodorfos, Siril Jacobsen · International Journal of Business Administration · 2014 · 47 citations · Full text

Gender differences: visual attention and attitude toward advertisements

Juliana Cristina Boscolo, Jorge Henrique Caldeira de Oliveira, Vishwas Maheshwari et al. · Marketing Intelligence & Planning · 2020 · 33 citations · Full text

Gendered Perception, Structured Questionnaire, Consumer Study +18

Role of organizational career websites for employer brand development

Priya Gunesh, Vishwas Maheshwari · International journal of organizational analysis · 2018 · 21 citations · Full text

Strategic Human Resources, Career Website, Human Resource Management +19

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