Concepedia

Kyu-Wan Choi

KC

11

Publications

401

Citations

10

H-Index

2006

Active since

Affiliations

Kyung Hee University(Current)

Georgia Institute of Technology

Temple University

Pennsylvania State University

Kyu-Wan Choi is an author at Kyung Hee University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementHospitality ManagementHospitality MarketingBrand ManagementBusiness StrategyConsumer ResearchFinanceBrand Equity

Publications per year

2006–2022

11

Publications

11

User acceptance of context-aware services: self-efficacy, user innovativeness and perceived sensitivity on contextual pressure

Ohbyung Kwon, Kyu-Wan Choi, M. Kim · Behaviour and Information Technology · 2006 · 121 citations

Customer Satisfaction, Perceived Sensitivity, Consumer Research +17

Efficiency comparison of multiple brands within the same franchise: Data envelopment analysis approach

Eugene Y. Roh, Kyu-Wan Choi · International Journal of Hospitality Management · 2009 · 45 citations

Productivity, Same Franchise, Multiple Brands +8

Scheduling Restaurant Workers to Minimize Labor Cost and Meet Service Standards

Kyu-Wan Choi, Johye Hwang, Myoung‐Ju Park · Cornell Hospitality Quarterly · 2009 · 45 citations

Engineering, Foodservice System, Business Analytics +18

Geographical Diversification, Risk and Firm Performance of US Casinos

Kyung Ho Kang, Seoki Lee, Kyu-Wan Choi et al. · Tourism Geographies · 2011 · 43 citations

Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

Kyu-Wan Choi, Kyung Ho Kang, Seoki Lee et al. · Tourism Economics · 2011 · 38 citations

Firm Performance, Brand Diversification, Brand Strategy +17

Rows per page

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