Rana Muhammad Umar

Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers’ purchase decisions

Michela C. Mason, Rubens Pauluzzo, Rana Muhammad Umar · Waste Management · 2021 · 86 citations

Social Sciences, Marketing, Social Psychology +17

Effect of consumption values on consumer behavior: a Meta-analysis

Michela C. Mason, Stephen Oduro, Rana Muhammad Umar et al. · Marketing Intelligence & Planning · 2023 · 70 citations · Full text

Business, Marketing, Marketing Management +14

Employee emotional competence and service recovery satisfaction: the mediating role of consumer forgiveness

Rana Muhammad Umar, Salman Saleem · British Food Journal · 2022 · 15 citations · Full text

Business, Human Resource Management, Organizational Behavior +12

A Netnography Study on Memorable Cultural Tourism Experiences: Insights from Asian Cultural Heritage Site Tourists

Salman Saleem, Rana Muhammad Umar · Journal of Promotion Management · 2022 · 15 citations · Full text

Management, Heritage Conservation, Tourism Management +16

Impact of organizational justice on customer satisfaction in the hospitality industry of Pakistan: The moderating role of uncertainty avoidance

Rana Muhammad Umar, Salman Saleem, Riffat Ismail Majoka · Journal of Foodservice Business Research · 2016 · 10 citations

Management, Hospitality Management, Marketing +16