Concepedia

David Roach

DR

23

Publications

585

Citations

15

H-Index

1983

Active since

Affiliations

Arkansas Tech University(Current)

University of Arkansas at Fayetteville

Western Sydney University

Edith Cowan University

Murdoch University

David Roach is an author at Arkansas Tech University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEngineeringCustomer SatisfactionEducationConsumer ResearchCommunicationStrategic ManagementInteractive Marketing

Publications per year

1983–2020

23

Publications

23

Service Quality in the Airline Industry

Kevin M. Elliott, David Roach · Journal of Professional Services Marketing · 1993 · 74 citations

Customer Experience, Customer Satisfaction, Systematic Distortion +15

Attitudes and Influences toward Choosing a Business Major: The Case of Information Systems

James P. Downey, Ronnie Mcgaughey, David Roach · Journal of Information Technology Education Research · 2011 · 55 citations · Full text

Customer Satisfaction, Information Systems, Business Intelligence +20

MIS versus Computer Science: An Empirical Comparison of the Influences on the Students' Choice of Major

James P. Downey, Ronald E. McGaughey, David Roach · Journal of the Association for Information Systems · 2009 · 42 citations · Full text

The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy, Product Experience, and Attribute-Relationship Schemata

Keith Mason, Thomas D. Jensen, Scott Burton et al. · Journal of the Academy of Marketing Science · 2001 · 41 citations

Customer Satisfaction, Information Relevancy, Brand Equity +9

The numerical performance of wavelets for PDEs: the multi-scale finite element

M Christon, David Roach · Computational Mechanics · 2000 · 37 citations · Full text

Spectral Theory, Numerical Analysis, Numerical Method For Partial Differential Equation +13

Rows per page

1–5 of 23