David Roach

Service Quality in the Airline Industry

Kevin M. Elliott, David Roach · Journal of Professional Services Marketing · 1993 · 74 citations

Customer Experience, Customer Satisfaction, Systematic Distortion +15

Attitudes and Influences toward Choosing a Business Major: The Case of Information Systems

James P. Downey, Ronnie Mcgaughey, David Roach · Journal of Information Technology Education Research · 2011 · 55 citations · Full text

Customer Satisfaction, Information Systems, Business Intelligence +20

MIS versus Computer Science: An Empirical Comparison of the Influences on the Students' Choice of Major

James P. Downey, Ronald E. McGaughey, David Roach · Journal of the Association for Information Systems · 2009 · 42 citations · Full text

The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy, Product Experience, and Attribute-Relationship Schemata

Keith Mason, Thomas D. Jensen, Scott Burton et al. · Journal of the Academy of Marketing Science · 2001 · 41 citations

Customer Satisfaction, Information Relevancy, Brand Equity +9

The numerical performance of wavelets for PDEs: the multi-scale finite element

M Christon, David Roach · Computational Mechanics · 2000 · 37 citations · Full text

Spectral Theory, Numerical Analysis, Numerical Method For Partial Differential Equation +13