Olga Kravets

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Olga Kravets · Journal of Marketing · 2014 · 184 citations · Full text

Social Sciences, Marketing, Marketing Management +12

The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski, Jessica Chelekis, Benét DeBerry‐Spence et al. · Journal of Marketing Management · 2014 · 79 citations · Full text

Business, Marketing, Marketing Management +10

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benét DeBerry‐Spence et al. · Journal of Macromarketing · 2014 · 51 citations · Full text

Business, Development Studies, Marketing +15

Introduction to special issue: Hierarchies of knowledge in marketing theory

Olga Kravets, Rohit Varman · Marketing Theory · 2022 · 41 citations

Management, Marketing, Marketing Management +9

Iconic Brands

Olga Kravets, Örsan Örge · Journal of Material Culture · 2010 · 35 citations

Social Sciences, Cultural Studies, Marketing +12