Kefang Li

How customers respond to social media advertising

Ping Yang, Kefang Li, Chunli Ji · Marketing Intelligence & Planning · 2022 · 27 citations

Business, Marketing, Marketing Management +17

Understanding the sense‐making process of visitor experience in the integrated resort setting: Investigating the role of experience‐centric attributes

Kefang Li, Chunli Ji, Qiuyue He et al. · International Journal of Tourism Research · 2023 · 22 citations · Full text

Management, Marketing, Tourism Management +16

The influence of gaming and non-gaming experience on customers’ response to the casino

Catherine Prentice, Chunli Ji, Kefang Li · Journal Of Vacation Marketing · 2021 · 15 citations · Full text

Management, Marketing, Marketing Management +16

Understanding user’s continuance intention of mobile social media apps: fear of missing out (FoMO) and users’ desired value

Chunli Ji, Kefang Li, Qiuyue He · Current Psychology · 2024 · 13 citations

Social Sciences, Communication, Social Psychology +12

Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming

Kefang Li, Chunli Ji, Catherine Prentice et al. · Services Marketing Quarterly · 2025 · 11 citations · Full text

Social Sciences, Marketing, Psychology +16