Concepedia

Milton Alexander

MA

3

Publications

88

Citations

3

H-Index

1983

Active since

Affiliations

Minnesota State University Moorhead(Current)

Milton Alexander is an author at Minnesota State University Moorhead specializing in consumer research, management, and marketing.

Top concepts

Publications per year

1983–2012

3

Publications

3

On the reduced effectiveness of some sexually suggestive ads

Ben B. Judd, Milton Alexander · Journal of the Academy of Marketing Science · 1983 · 46 citations

, , +8

Differences in Attitudes Toward Nudity in Advertising.

Milton Alexander, Ben B. Judd · Psychology: A Quarterly Journal of Human Behavior · 1986 · 24 citations

, , +7

Delight the Customer: A Predictive Model for Repeat Purchase Behavior

Milton Alexander · Journal of Relationship Marketing · 2012 · 18 citations

, , +16

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