Concepedia

Choongbeom Choi

CC

19

Publications

555

Citations

15

H-Index

2012

Active since

Affiliations

University of Nevada, Las Vegas(Current)

Pennsylvania State University

Sejong University

University of Massachusetts Amherst

Choongbeom Choi is an author at University of Nevada, Las Vegas specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral ScienceBehavioral Decision MakingBehavioral EconomicsConsumer Decision MakingEconomics

Publications per year

2012–2022

19

Publications

19

Powerful or powerless customers: the influence of gratitude on engagement with CSR

Anna S. Mattila, Laurie Wu, Choongbeom Choi · Journal of Services Marketing · 2016 · 61 citations

Customer Satisfaction, Consumer Motivation, Social Psychology +27

The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

Choongbeom Choi, Anna S. Mattila · Journal of Travel Research · 2017 · 51 citations

Consumer Uncertainty, Hospitality Revenue Management, Consumer Research +22

The influence of preciseness of price information on the travel option choice

Jungkeun Kim, Yuanyuan Cui, Choongbeom Choi et al. · Tourism Management · 2020 · 41 citations

Marketing, Route Choice, Option Pricing +11

The effects of promotion framing on consumers' price perceptions

Choongbeom Choi, Anna S. Mattila · Journal of service management · 2014 · 40 citations

Behavioral Decision Making, Consumer Study, Consumer Research +20

Influence of scarcity on travel decisions and cognitive dissonance

Eun Joo Kim, Choongbeom Choi, Sarah Tanford · Asia Pacific Journal of Tourism Research · 2020 · 40 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +17

Rows per page

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