ESIC MARKET Economic and Business Journal

The effect of social media influencers’ credibility on consumer’s purchase intentions through attitude toward advertisement

Serhat Ata, Hakan Murat Arslan, Abdülvahap Baydaş et al. · 2022 · 59 citations · Full text

Business, Communication, Marketing +15

transformative potential of Generative Artificial Intelligence (GenAI) in business

Enrique Caño-Marín · 2024 · 33 citations · Full text

Computing, Computer Science, Entrepreneurship +17

The cryptocurrency market: A network analysis

Carlos Jaureguizr Francés · 2018 · 32 citations · Full text

Business, Economics, Finance +15

The Effectiveness of Soft Skills in Generating Dynamic Capabilities in ICT companies

Abayomi Ogunrinde · 2022 · 32 citations · Full text

Management, Information Technology, Organizational Behavior +17

The future of human resources role

Fernando Troilo · 2023 · 28 citations · Full text

Management, Human Resource Management, Organization Studies +11