Concepedia

Serhat Ata

SA

2

Publications

70

Citations

2

H-Index

2021

Active since

Affiliations

Düzce Üniversitesi(Current)

Serhat Ata is an author at Düzce Üniversitesi specializing in consumer behavior, consumer research, and digital marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingArtsPersuasionPsychologySocial Media

Publications per year

2021–2022

2

Publications

2

The effect of social media influencers’ credibility on consumer’s purchase intentions through attitude toward advertisement

Serhat Ata, Hakan Murat Arslan, Abdülvahap Baydaş et al. · ESIC MARKET Economic and Business Journal · 2022 · 56 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Research +21

Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying

Serhat Ata, Abdülaziz Sezer · Marketing and Management of Innovations · 2021 · 14 citations · Full text

Customer Satisfaction, Quality Of Life, Behavioral Decision Making +20

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