Publication | Closed Access
Social Comparison and the Beauty of Advertising Models: the Role of Motives For Comparison
58
Citations
7
References
1994
Year
MarketingSocial ComparisonAdvertising ModelsInteractive MarketingTargeted AdvertisingManagementConsumer ResearchSocial MarketingMarketing CommunicationSocial InfluenceBrand AwarenessAdvertising
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