Price policy and fish marketing system in India

Abstract

An efficient Price
\nPolicy of fish or any other commodity aims at to
\nensure the services of middlemen at minimum cost.
\nIn other words, the pricing efficiency is concerned
\nwith improving the operation of buying, selling and
\nother connected aspects of marketing process so
\nthat it will remain responsive to consumer behavior.
\nFurther, modem fish marketing policy
\nshould envisage not only meeting the existing
\ndemand for fish but also tapping the potential
\ndemand.