Demand Potential Evaluation

Demand Potential Evaluation is a systematic analytical framework used in international market selection that assesses the latent market size and growth opportunities for a product or service in a foreign country by estimating consumer demand through macroeconomic, demographic, and behavioral indicators distinct from mere market entry feasibility.

56

Publications

3.4K

Citations

144

Authors

59

Institutions

Publications per year

2017–2026

23

Authors

144

  1. CP
    Calliope Panoutsou

    Imperial College London, United Kingdom

    2 publications · 51 citations

    2

    h-index

  2. AT
    Antonio Trani

    University of Bari Aldo Moro, Italy

    1 publications · 12 citations

    1

    h-index

  3. ZC
    Zhong Chen

    Southeast University, China

    1 publications · 26 citations

    1

    h-index

  4. CV
    Cyril Veve

    Université Claude Bernard Lyon 1, France

    1 publications · 11 citations

    1

    h-index

  5. SD
    Steven D. Beggs

    Charles River Associates, United States

    1 publications · 827 citations

    1

    h-index

1–5 of 144

Venues

  1. Energy

    2 publications · 143 citations

    2

    h-index

  2. Applied Energy

    1 publications · 50 citations

    2

    h-index

  3. Journal of Marketing

    JM · 1 publications · 12 citations

    2

    h-index

  4. Sustainability

    1 publications · 17 citations

    1

    h-index

  5. South African Journal of Botany

    1 publications · 21 citations

    1

    h-index

1–5