Emerging Industrial eMarkets: The Case of Covisint in Europe

Abstract

Electronic marketplaces are a popular phenomenon, both for academics and for practitioners. During the last two to four years we have seen several emarketplaces trying to find their niches. One of the most discussed e-marketplace, especially in the business press, is Covisint, the “big” e-marketplace of the car industry. Because Covisint is so well known, it has become an example and a model for other industries. By taking a closer look at Covisint, we intend to gain insights that can contribute to knowledge about the emergent field of industrial emarketplaces.