Choice Reviews Online · 2000 · 335 citations · 2 references
Social SciencesCommunicationCultural StudiesAudience StudiesCultureMedia StudiesMass MediaMedia AudiencesMedia ConsumptionMedia EffectsTelevision AudiencesTelevision StudiesAudience TrackingCultural Studies Of TelevisionGender Representation On TelevisionMass Media EffectsMass Media ReceptionTelevision Audience BehaviorTelevision ConsumptionTelevision Culture
TV Living presents the findings of the BFI Audience Tracking Study in which 500 participants completed detailed questionnaire-diaries on their lives, their television watching, and the relationship between the two over a five year period. Gauntlett and Hill use this extensive data to explore some of the most fundamental questions in media and cultural studies, focusing on issues of gender, identity, the impact of new technologies, and life changes. Opening up new areas of debate, the study sheds new light on audiences and their responses to issues such as sex and violence on television. A unique study of contemporary tv audience behaviour and attitudes, TV Living offers a fascinating insight into the complex relationship between mass media and people's lives today.
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