Choice Reviews Online · 1993 · 37 citations · 0 references
BusinessMarketingMarketing ManagementGeographic Information ScienceGeographic Information SystemsMarketing StrategyBusiness Market ResearchBusiness ReportingDatabase MarketingGeographic Information Systems AnalysisMarket Research For New ProductsStrategic Market AnalysisCategory Granularity ManagementCategory Management PerformanceGeodemographic ClassificationGeographic Information Systems AnalyticsMarket MappingMarket Reporting SystemsSingle Sourcing ManagementStrategic Information Disclosure
MARKETING RESEARCH SYSTEMS. The New Research Focus. The New Technology. Information Conglomerates. The Strategic Role of Research. Research Projects Versus Research Systems. SINGLE-SOURCE SYSTEMS. The Single-Source Concept. The Major Single-Source Suppliers. Concepts in Single-Source Reporting. Single-Source Reports for Manufacturers. Single-Source Reports for Retailers. Single-Source Reports for Advertising Agencies: Scanner-Based and Electronic Research Services. GEODEMOGRAPHIC SYSTEMS. The Geodemographic Concept. Geodemographic Research Firms: The Big Four. The Power of Geodemographic Systems. Desktop Geodemographic Systems. Europe and Geodemography. ADVANCED TOPICS. Micromerchandising Systems. Category Management. Index.