Concepedia

Marketing is in Crisis - Can Market Research Help?

Anthony Freeling

Market Research Society Journal · 1994 · 14 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementCrisis ManagementMarketing StrategyStrategic MarketingBusiness Market ResearchMarket AnalysisMarket FailureMarket Research For New ProductsMarketing PlanningStrategic Market AnalysisMarket DiagnosisMarket Research Methodology