Concepedia

Anthony Freeling

AF

Statistics

Publications

3

Citations

72

H-Index

3

Active since

1994

Affiliations

McKinsey & Company (United Kingdom)(Current)

Anthony Freeling is an author at McKinsey & Company (United Kingdom) specializing in management, marketing, and marketing strategy.

Top concepts

Publications per year

1994–1997

3

Publications

3

Reinventing the Marketing Organization

Michael W. George, Anthony Freeling, † Davíd · The McKinsey Quarterly · 1994 · 42 citations

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If Nike can "just do it," why can't we?

David C. Court, Anthony Freeling, Mark G. Leiter et al. · The McKinsey Quarterly · 1997 · 16 citations

Marketing is in Crisis - Can Market Research Help?

Anthony Freeling · Market Research Society Journal · 1994 · 14 citations

, , +3

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