Concepedia

Principles and Practice of Marketing.

Claire H. Capon, John Frain

Journal of the Operational Research Society · 1988 · 63 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyStrategic MarketingCustomer LoyaltyCustomer Service ManagementIntegrated Marketing CommunicationsMarketing EthicsMarketing PlanningMarketing Communication Strategy