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Diamonds in the Data Mine
95
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0
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2003
Year
Data RepresentationEngineeringData ScienceData MiningManagementData IntegrationBig DataBrand BuildingData ManagementStatisticsCustomer DataCeo Gary LovemanKnowledge DiscoveryStrategic ManagementData WranglingMarketingAdvertisingBusinessGamblingData MineDazzling CasinosMarketing Strategy
Harrah's Entertainment may not own the most dazzling casinos in the business, but it is solidly trumping its competitors. CEO Gary Loveman explains how his company has mined its customer data, run experiments, and used the findings to create marketing strategies that keep customers coming back for more.