The acceptance of artificial intelligence in education among postgraduate students in Malaysia

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.1K citations

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

Venkatesh, Thong, Xu · MIS Quarterly · 2012 · 13.7K citations

Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.

Li‐tze Hu, Peter M. Bentler · Psychological Methods · 1998 · 11.2K citations

Engineering, Education, Covariance Structure Modeling +16

Partial least squares structural equation modeling (PLS-SEM)

Joe F. Hair, Marko Sarstedt, Lucas Hopkins et al. · European Business Review · 2014 · 10.5K citations

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Joe F. Hair, Matt C. Howard, Christian Nitzl · Journal of Business Research · 2019 · 4.5K citations

Total Quality Management, Customer Satisfaction, Reliability +13