How and when do virtual influencers positively affect consumer responses to endorsed brands? - Concepedia

Concepedia

Publication | Open Access

How and when do virtual influencers positively affect consumer responses to endorsed brands?

DOI Full Paper Access

39

Citations

37

References

2024

Year

Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove, Maggie Geuens

Journal of Business Research

Behavioral SciencesDigital MarketingConsumer StudyInteractive MarketingVirtual InfluencersManagementConsumer ResearchMarketing CommunicationConsumer AttitudeSocial InfluenceConsumer BehaviorBrand AwarenessAffect Consumer ResponsesMarketingPersuasion

References

	Year	Citations

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