Group concept mapping – bridging the gap between conceptual papers and empirical research

Abstract

Abstract With growing internationalism, there is a shift in research patterns in developing countries, especially China and India, generating vital and contemporary research areas that are beginning to challenge the existing Western‐dominated research literature in social sciences. Yet, many of the new ideas within conceptual papers by the social sciences are not empirically validated, let alone operationalized. This is where the group concept mapping method can play a role in bridging the gap between phenomenal conceptualization and having an empirically valid model that can then be operationalized. The group concept mapping process involves five steps: create statements, sort statements, run multidimensional scaling (MDS) of sorted units, run cluster analysis, and label the clusters. This approach allows for the collective thoughts of a pre‐defined group to be collected and organized into a tangible output with academic rigor. This paper offers an overview of the group concept mapping methodology, discussing the processes of the method, how the method can be utilized fully within the business and broader social science context, and the strengths, weaknesses, and practical implications of group concept mapping.