Journal of World Business · 2023 · 12 citations · 82 references
BusinessInternational BusinessInternational ManagementGlobalizationInternational MarketingInternational Political EconomyBeer ManagementInternational BrandingInternational Market Entry StrategiesInternational Marketing StrategyTransnational CorporationsCountry-of-origin AssociationsEntrepreneurial LegitimacyGlobal LegitimacyInternational Classification Of Goods
82
Managing Legitimacy: Strategic and Institutional Approaches
Mark C. Suchman · Academy of Management Review · 1995 · 9.8K citations
Culture in Action: Symbols and Strategies
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