Intertwining Digitalization and Sustainable Performance via the Mediating Role of Digital Transformation and the Moderating Role of FinTech Behavior Adoption

Abstract

In the wake of digitalization, the emergence of novel technologies has urged financial institutes to embrace blockchain technology, which has led to a substantial improvement of their sustainability performance. Nowadays, digital transformation has strongly compelled banks to develop a positive behavior towards technology adoption in order to ensure their long-term business performance. This paper analyses the impact of corporate affinity for technology and blockchain technology adoption on the banks` sustainable performance under the mediating role of digital transformation and the moderating role of FinTech behavior adoption. The analysed data was collected from 371 employees working in the banking sector and six hypotheses were analyzed using structural equation modeling. The obtained results revealed that blockchain technology adoption and corporate affinity for technology positively influence a financial firm`s digital transformation and sustainable performance. Fintech behavior adoption moderates the relationship between digital transformation and sustainable performance, while digital transformation mediates the relationship between blockchain technology adoption, the corporate affinity for technology, and sustainable performance.