Concepedia

How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

Sumit Kumar, Gyan Prakash, Bhumika Gupta, Giuseppe Cappiello

Technological Forecasting and Social Change · 2022 · 77 citations · 104 references

Concepts

Customer SatisfactionOnline Customer BehaviorInteractive MarketingManagementBusinessMarketing CommunicationConsumer ResearchElaboration Likelihood ModelConsumer BehaviorInformation Adoption ModelBrand AwarenessE-commerce PlatformsConsumer AppealMarketing

References

104

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations

Customer Satisfaction, Quality Of Life, Statistical Tests +20

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 61.4K citations

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh, Davis, Davis · MIS Quarterly · 2003 · 40.2K citations

Principles and Practice of Structural Equation Modeling

Nassim Tabri, Corinna M. Elliott · Canadian Graduate Journal of Sociology and Criminology · 2012 · 26.1K citations · Full text

Management Model, Business, Structural Problem +3