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Live-streaming community interaction effects on travel intention: the mediation role of sense of community and swift-guanxi

CultureSocial MediaCommunity PerceptionTravel IntentionCommunity EngagementSocial ImpactMediation RoleEducationSocial InfluenceTourismMultimodal Travel BehaviorTravel BehaviorCommunicationVirtual CommunityArtsCommunity Participation