Examining social media live stream’s influence on the consumer decision-making: a thematic analysis - Concepedia

Concepedia

Publication | Open Access

Examining social media live stream’s influence on the consumer decision-making: a thematic analysis

DOI Full Paper Access

36

Citations

109

References

2022

Year

Kathy-Ann Fletcher, Ayantunji Gbadamosi

Electronic Commerce Research

Online Customer BehaviorConsumer Decision MakingSocial MediaManagementConsumer ResearchLive-streamingConsumer BehaviorThematic AnalysisCommunicationArtsContent AnalysisMarketingConsumer Decision-making

References

	Year	Citations

Page 1