Attitude formation towards green products evidence in Indonesia: integrating environment, culture, and religion

Abstract

This study integrates three attitudinal drivers of green consumption attitudes, namely environmental responsibility, cultural responsibility, and religious responsibility. The data was gathered through a questionnaire distributed to 565 respondents of 3 different faiths; Muslims, Christians, and Hindus, who are reportedly consumers of green plastic products in Indonesia. To test the proposed hypotheses, the data was analysed using partial least square modelling. The findings reveal religiosity as playing a key role in influencing green product attitudes, as well as strengthening environmental concerns and environmental knowledge. Further, the data analysis shows insignificant variation of the model relationships across the religious groups.